Since the opening of the first Novotel in Lille in 1967, team members have been driven by apioneering spirit of conquest. A key to Accor’s success, this attitude has over the years shaped theGroup’s culture, which is the cement that binds our team members while respecting difference in their ages, cultures and positions within the organization. Our culture is also shaped by a constant concern for people and a commitment to the highest performance standards. For nearly 45 years, across all brands and regions, Accor’s five core values of innovation, a spirit of conquest, performance, trust and respect have been shared and expressed every day by its 160,000 employees in Accor brand hotels worldwide. Managers leverage these values to provide support for team members as part of the Group’s ongoing transformation and development.